Microsoft Ads + Mixpanel Integration
Connect Microsoft Ads and Mixpanel to unify paid search context with behavior and conversion outcomes.
How It Works
1. Connect Microsoft Ads + Mixpanel
Authenticate Microsoft Ads and Mixpanel in Vendo.
2. Sync paid search context
Campaign hierarchy and spend metrics are normalized for Mixpanel reporting.
3. Analyze acquisition outcomes
Measure conversion quality and retention by campaign in Mixpanel.
Event Coverage
Campaign and ad group spend metrics
Click and impression context for paid search
Attribution-ready campaign dimensions
Mixpanel analysis with paid search enrichment
Popular Use Cases
Search campaign ROI tracking
Track paid search efficiency against real product and revenue outcomes.
Keyword and audience prioritization
Focus investment on campaigns driving higher quality cohorts.
Cross-channel performance comparison
Benchmark Microsoft Ads against other channels within Mixpanel reporting.
Frequently Asked Questions
