Microsoft Ads
Advertising platform for Bing search network.
About this Integration
Microsoft Advertising is a pay per click (PPC) advertising platform used to display ads based on the keywords used in a user's search query.
Integration Methods
Source
Source: Sync campaign performance, search query data, and ad spend from Microsoft Ads into Vendo.
Destination
Destination: Sync conversions and audience segments from Vendo to Microsoft Ads for optimization and retargeting.
Features
Daily Sync, at 5:00 AM local time
Automatic daily synchronization at 5 AM in your local timezone ensures your analytics always reflect yesterday's complete data without manual intervention.
Historical Update up to 5 years
Access up to 5 years of historical data to analyze long-term trends, seasonal patterns, and year-over-year comparisons for deeper business insights.
Currency Conversion using daily conversion rates
Automatically convert multiple currencies using up-to-date daily exchange rates, enabling accurate global revenue analysis and reporting in your preferred currency.
UTM matching algorithm
Sophisticated algorithm matches ad platform data with your analytics using UTM parameters and click IDs, providing accurate attribution even with complex marketing campaigns.
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