Vendo + Analytics
Keep analytics for product behavior; add the marketing and revenue context you need
Vendo can import from or deliver selected data to supported analytics tools. The exact fields, direction, schedule, and setup status depend on the integration.
Complementary
What your analytics tool does. What Vendo adds.
What your analytics tool does
- Track product usage and user behavior
- Build funnels, cohorts, and retention reports
- Visualize user journeys and conversion paths
- Session replay and heatmaps
- Event collection and dashboards on the schedule supported by that tool
What Vendo adds
- Prepared attribution, LTV, CAC, and other marketing definitions
- Optional model outputs when the data, runtime, and validation are available
- Customer profiles that can include supported commerce, CRM, payment, and event fields
- Separate destination jobs for supported conversions or customer groups
- An Agent for questions and report drafting that only uses approved data
How It Works
Decide which calculations belong in Vendo and which views stay in analytics
Keep funnels, retention, and product behavior in the tool that serves them. Use Vendo for supported cross-source preparation, marketing definitions, reports, and destination mappings.
Model data for better analysis
An analytics tool records selected events. Vendo can combine them with supported marketing and revenue data, then apply documented identity, attribution, and metric rules. Those rules model a result; they do not prove why it happened.
Enrich analytics with predictions
A supported model can create a score from suitable data. Sending it to Mixpanel or Amplitude requires a compatible property mapping and destination job.
Use analytics data in another supported workflow
Imported analytics events can contribute to a report, customer group, or model. Any outbound conversion or customer-group delivery is configured and checked separately.
Connect data analytics can't see
Connect the supported commerce, payment, CRM, or advertising sources required by the analysis, then document their joins and update schedules.
Integration Guides
Review the available integration-pair guides
Related Pages