Align: agree on how to use the data

The problem

The same customer is an email in Klaviyo, a cookie on your site, an order in Shopify, and a click in Meta.

Why it hurts

One person counts as four. Repeat customers look new, CAC looks better than it is, and you message people as strangers.

How Vendo solves it

Vendo matches records across every source by email, phone, your own customer IDs, and ad click IDs. You get one view of each customer, with their visits, orders, messages, and ad touches in one place. Vendo also stops shared placeholder emails and phone numbers from merging strangers.

The problem

"Revenue", "new customer", "CAC", and "active subscriber" mean something different in every tool and every team.

Why it hurts

Targets are set on one definition and judged on another. Marketing reports platform revenue, finance reports net revenue, and the meeting is spent on which number is right.

How Vendo solves it

Define each metric once in a shared library, with weekly, monthly, quarterly, or annual targets and the progress against them. Dashboards and the AI agent use the same definition, so they give the same answer.