Solutions · 04 Act
Act: put your data to work
Your ad and messaging tools act on the small part of the data that each one can see.
01
Help ad platforms find better customers
The problem
Meta and Google optimize toward the conversion data you send them. Usually that is a browser pixel that misses sales and treats every purchase as equal.
Why it hurts
The platforms’ AI learns from weak signals. It finds cheap buyers instead of valuable ones, and your spend works less hard.
How Vendo solves it
Vendo sends complete, server-side conversions to Google, Meta, TikTok, Microsoft, LinkedIn, and Snap, with the real order value or a predicted customer value. The platforms then bid for the customers who are worth the most to you. You can compare performance by value band and by platform.
02
Reach the right people on ad platforms
The problem
Audiences are exported as one-off CSV lists, built from what each ad platform can see.
Why it hurts
You advertise to people who already bought, and your lookalikes start from the wrong seed.
How Vendo solves it
Build audiences from your unified customer data, such as segments, identified customers, and predicted value, and sync them to Google, Meta, TikTok, Microsoft, LinkedIn, Snap, and X.
03
Send messages that fit each person
The problem
Your email or SMS tool only knows what happened inside that tool.
Why it hurts
Messages are generic and sometimes wrong, such as a discount for someone who just paid full price.
How Vendo solves it
Vendo sends events and profile data from every source into Klaviyo, Braze, Customer.io, OneSignal, Intercom, and HubSpot, so personalization uses the whole picture.
04
Put your budget where it works Beta
The problem
Budgets are set once a month in a spreadsheet and adjusted by feel.
Why it hurts
Money keeps going to campaigns that stopped working, and the best campaigns run out of budget in the middle of the month.
How Vendo solves it
Vendo tracks pacing against your plan and recommends where to move spend, based on your own attribution. After you approve, it applies the change directly in Google, Meta, Microsoft, LinkedIn, and Snap.
05
Coordinate customer journeys across your tools Beta
The problem
Each tool runs its own flows, with email in one tool and ads in another, and no shared plan.
Why it hurts
Customers get mixed messages, and nobody can see the full journey.
How Vendo solves it
Design a journey on one canvas. At each step, Vendo sends the right data to Klaviyo, Braze, or Customer.io.
What it replaces
Teams usually buy separate tools for this, at about $31k–$33k a year.
Reverse ETL
Audiences and sync
Hightouch, Census
$12k / year
Server-side tracking
Conversion APIs
Littledata, Aimerce, Elevar
$11k–$13k / year
Budget pacing
Bid and spend automation
Optmyzr (est.)
$8k / year (est.)
Vendo covers Connect, Align, Analyze, and Act in one plan: the Growth plan is $10,800 a year, with setup by a forward-deployed engineer quoted separately.
Estimates use typical mid-market list prices (15 sources). Your costs depend on volume, seats, and contract. See the full stack comparison and price sources.
One base for every job
Connect, align, analyze, and act on the same numbers.
Get started
See Vendo on your own data.
Book a call. We review your stack and your biggest data gap, then show you where Vendo helps first.