Methodology
State the method before presenting the result
These pages explain the assumptions, required data, validation, and product boundaries behind attribution, server-side conversion delivery, and value-based conversion inputs.
Attribution
How to compare channel contribution using a stated method, lookback window, conversion definition, and reporting period.
Open methodologyServer-side conversion data
How to reduce reliance on browser-only conversion delivery without claiming to reconstruct events no source recorded.
Open methodologyValue-Based Bidding
How to test a calculated conversion value and map it to a compatible destination without changing bids automatically.
Open methodologyRelated Pages