Methodology
Server-side delivery reduces one failure mode; it does not recreate missing events
A server-side workflow can send an event that your backend or another connected source recorded. It cannot infer an event that no source observed, bypass consent, or guarantee a platform match.
Framework
What the methodology optimizes for.
01
Define the business event
State what happened, where it is recorded, and which fields are required.
02
Map a supported destination event
Follow the destination schema, identifier, consent, and timing requirements.
03
Set a stable event ID
Use it where supported to help identify browser and server copies of the same event.
04
Check the delivery record
Inspect source freshness, mapping errors, job status, and the receiving platform result.
Core principles
Treat browser and server records as different inputs with different failure modes.
Collect only events the business can observe and is permitted to process.
Use stable event identifiers where the source and destination support deduplication.
Check source freshness, schema, mapping, and delivery status on the cadence the workflow requires.