Shopify Integration
Complete e-commerce analytics for Shopify. Track every customer interaction from first visit to repeat purchase, sync to 7+ destinations, and own your data. No code required.
Shopify Integration Pair Guides
SEO-focused pages for common searches like integrating Shopify with Mixpanel, OneSignal, Segment, and Customer.io.
How It Works
Vendo uses a dual tracking architecture combining client-side and server-side data capture for complete funnel visibility.
1. Client-Side Tracking
A web pixel runs on your storefront capturing real-time events: page views, product interactions, cart actions, and every checkout step. No theme code editing required.
2. Server-Side Sync
Post-purchase events are captured server-side: orders, fulfillments, deliveries, and refunds. Payment-verified data that is unaffected by ad blockers.
3. Multi-Destination Sync
Events flow to your connected destinations in real-time. Enable Mixpanel, GA4, GTM, Segment, Customer.io, OneSignal, or BigQuery simultaneously.
Key Features
Real-Time Event Tracking
13 client-side events captured instantly via web pixel, plus 9 server-side events for post-purchase tracking.
Marketing Attribution
20 attribution parameters captured automatically. First-touch and last-touch UTM values and click IDs from all major ad platforms.
Session Replay & Heatmaps
Understand how visitors interact with your store. Configurable recording coverage with privacy-safe masking. Powered by Mixpanel.
Customer Segment Sync
Sync Shopify customer segments to analytics platforms. Segments become Mixpanel cohorts, OneSignal tags, or Customer.io attributes.
Historical Data Backfill
All past orders, customer profiles, and abandoned checkouts are automatically imported when you activate the integration.
Cookieless Tracking
High-precision anonymous user tracking without cookies. Anonymous visitors are linked to identified customers after checkout.
Multi-Region Support
Data residency options for US, EU, and India. Choose where your analytics data is stored to meet compliance requirements.
Unified Theme Extension
Single app embed block loads all destination SDKs. No theme code editing, no multiple script tags. Managed entirely from the admin UI.
Autotrack & Custom Events
Automatic click, scroll, and form tracking. Plus support for custom events via Shopify analytics.publish() forwarded to all destinations.
Tracked Events
Vendo tracks 20+ events across the entire customer journey, from first page view to delivery confirmation.
Client-Side Events
Real-timeEvery page load across store, checkout, and order status
Product detail page views with full product data
Category and collection page browsing
Storefront search queries and results
Add to cart actions with product details
Cart removal tracking
Cart page views with cart contents
Checkout initiation with cart value
Email and phone entry step
Shipping address entry step
Shipping method selection
Payment details entry step
Purchase completion confirmation
Server-Side Events
Payment-verifiedNew order placed and payment confirmed
Per line-item tracking for each order
Checkout not completed after 1+ hours
Order shipped with tracking info
Carrier delivery confirmation
Full refund processed
Partial refund with line-item details
Send Data to 7 Destinations
Connect multiple destinations simultaneously. Control which events go where with per-destination event toggles.
Mixpanel
Product analytics with session replay, heatmaps, and autotrack
Google Analytics 4
Standard ecommerce tracking via GTM data layer
Google Tag Manager
Data layer events for web and server containers
Segment
Unified customer data pipeline to 300+ destinations
Customer.io
CDP analytics with automated campaigns and in-app messaging
OneSignal
Web and mobile push notifications with behavioral targeting
BigQuery
Stream raw events to your own data warehouse
Marketing Attribution
Vendo automatically captures 20 attribution parameters with both first-touch and last-touch values. Attribution persists across sessions and survives the entire checkout flow.
UTM Parameters
Ad Platform Click IDs
Use Cases
Checkout Optimization
Track every step of your checkout process. Identify where customers drop off with granular funnel analysis across contact info, address, shipping, and payment steps.
Marketing Attribution
Understand which channels and campaigns drive the most valuable customers. Compare first-touch vs last-touch attribution across Google, Meta, TikTok, and more.
Customer Journey Analysis
Map the complete journey from first visit to repeat purchase. Link anonymous visitors to identified customers and analyze lifetime value across cohorts.
Cart Abandonment Recovery
Identify abandoned carts with customer email and cart contents. Trigger recovery campaigns via Customer.io or OneSignal push notifications automatically.
Customer Segmentation
Sync Shopify customer segments to your analytics and engagement platforms. Build behavioral cohorts in Mixpanel or target segments with OneSignal push campaigns.
Data Warehouse Streaming
Stream every event to your BigQuery project in real-time. Own your raw data for custom SQL analysis, ML models, and cross-platform reporting.
Pricing
All plans include a 21-day free trial. Install from the Shopify App Store.
Startup
For new stores getting started with analytics.
- 1,000 orders/month included
- Website & checkout funnel tracking
- Abandoned checkout monitoring
- Order, fulfillment & refund tracking
- Attribution & UTM analysis
- Custom event support
- 2-year historical data sync
- 21-day free trial
Growth
PopularFor growing stores that need deeper insights.
- Everything in Startup
- 12,500 orders/month included
- Standard onboarding
- Dedicated Slack channel
- $25/month ad data sync credits
- Optional dashboard setup
- 21-day free trial
Scale
For high-volume stores with premium support.
- Everything in Growth
- 50,000 orders/month included
- Advanced onboarding (headless support)
- $100/month ad data sync credits
- Dedicated account manager
- 1-business-day response SLA
- 21-day free trial
What Merchants Say
“Fast implementation and strong customer service. Gives us a complete picture of the customer journey from initial visit through fulfillment.”
“Setup simplicity is incredible. Got everything running in just a few clicks instead of creating more work for our dev team.”
Professional Services
Setup & Onboarding
Expert guidance to integrate Shopify with your analytics stack, tailored to your business needs. Includes dashboard setup and team training.
Custom Event Tracking
Add specialized tracking for unique business events beyond standard Shopify events. Custom properties, calculations, and derived metrics.
Analytics Consulting
Partner with our team to build dashboards, reports, and insights that accelerate your growth. ROAS tracking, cohort analysis, and LTV modeling.
Frequently Asked Questions
