Google Analytics 4
Google Analytics 4 data is available through BigQuery. Connect your BigQuery project and Vendo auto-detects GA4 schemas.
About this Integration
Google Analytics 4 (GA4) is Google's event-based analytics platform. Vendo ingests GA4 data through BigQuery — connect your BigQuery project with GA4 export enabled and Vendo auto-detects and transforms GA4 event and user tables into analytics-ready datasets.
Integration Methods
Source
Source: Connect your BigQuery project with GA4 export and Vendo auto-detects and transforms GA4 data.
Destination
Destination: Sync Vendo conversion and audience context to GA4 via Measurement Protocol.
Features
BigQuery Auto-Detection
Connect BigQuery and Vendo automatically detects GA4 event and user tables (events_*, users_*).
Analytics-Ready Transforms
GA4 raw event data is transformed into clean, analytics-ready tables for reporting and activation.
Conversion Tracking
Track and analyze goal completions with event-based measurement.
Audience Insights
Understand user demographics and behavior from GA4 user properties.
