Methodology
A predicted value must earn its place in a bidding workflow
A model can estimate expected value from suitable historical data. Before sending that estimate, validate it, document the monetary mapping, and test the destination behavior. Vendo does not automatically change campaign bids from this workflow.
Framework
How the value logic works.
01
Define the outcome
Choose the future value, margin, or repeat-purchase outcome the model should estimate.
02
Train and validate
Use suitable historical data and measure calibration, error, stability, and leakage.
03
Map score to value
Document how the estimate becomes the monetary value accepted by a supported destination.
04
Run a controlled test
Compare delivery, platform behavior, customer quality, and downstream revenue against a baseline.
Core principles
Start with the business outcome and decision the value is intended to support.
Use only inputs available at prediction time and prevent target leakage.
Validate calibration, error, stability, and fairness before mapping a score to money.
Confirm the destination accepts the event, value, currency, identifiers, and timing.