Integrate Shopify with Customer.io
Connect Shopify to Customer.io with one setup flow. Stream full client-side and server-side commerce events, sync customer profiles, and activate lifecycle messaging with historical context.
One Setup, Four Data Inputs
The Shopify + Customer.io integration combines no-code installation, client events, server events, and historical backfill.
One-Click No-Code Installation
Shopify-readyInstall the Vendo Shopify app, enter your Customer.io credentials, and start routing events — no manual code required.
Shopify Client Events
Real-timeCapture storefront and checkout behavior in real-time through the Shopify web pixel and send to Customer.io as track events.
Shopify Server Events
Payment-verifiedTrack order lifecycle events from server-side sync: orders, fulfillment, delivery, refunds, and abandoned checkouts.
Historical Backfill
HistoricalAfter setup, Vendo syncs historical customer profiles and order context so Customer.io segments and automations work from day one.
What Happens When You Click Save
Vendo runs a coordinated activation flow so Customer.io starts with live events and historical context.
1. Install & Connect
Vendo installs the Shopify web pixel and connects your Customer.io workspace.
2. Real-Time Routing
Client and server event pipelines are activated with your selected event configuration.
3. Historical Sync
Customer profiles and order history are synced so segments and automations are effective immediately.
Full Event Coverage
All available client-side and server-side Shopify events that can be configured for Customer.io.
Client-Side Events
17 eventsLogs when a customer visits a page across store, checkout, or order status.
Logs when a customer visits a product details page.
Logs when a customer views a collection page.
Logs storefront search actions and intent.
Logs add-to-cart actions with product context.
Logs product removals from cart.
Logs cart page visits and cart state.
Logs checkout initiation.
Logs contact information step completion.
Logs checkout address step completion.
Logs shipping method selection during checkout.
Logs payment details submission.
Logs successful checkout completion.
Logs checkout alerts and validation warnings.
Logs checkout UI extension runtime failures.
Logs variant option selections like size or color.
Logs custom Shopify customer events published by your store or apps.
Server-Side Events
6 eventsTriggered when a new order is created in Shopify.
Triggered when an order is fulfilled and shipped.
Triggered when delivery is confirmed.
Triggered on full refund.
Triggered on partial refund.
Triggered when checkout is abandoned after threshold.
Customer Attributes
11 attributesShopify customer attributes synced to Customer.io profiles via identify calls for segmentation and campaign personalization.
Customer email address.
Customer first name.
Customer last name.
Whether the customer has verified their email.
Total amount the customer has spent.
Number of orders the customer has placed.
Date of the first paid order.
Date of the most recent paid order.
Current email marketing state (enabled/disabled).
Shopify-defined customer tags (e.g. repeat-order, VIP).
Source identifier ("Vendo - Shopify App") for attribution in Customer.io.
Complete Shopify Data in Customer.io Without Writing Code
Vendo handles web pixel setup, server event routing, profile syncing, and historical backfill — giving Customer.io the full picture for lifecycle automation.
Frequently Asked Questions
