First-Party Web Tracking
Built for Marketing Measurement
Open-source SDK plus server-side ingestion that streams events to BigQuery for reliable, first-party measurement and activation.
How It Works
A simple, reliable pipeline from browser events to BigQuery.
Client SDK
Self-hosted JavaScript SDK served from your domain. Initializes with a write key, batches events, and sends them to your endpoint.
Ingestion API
Server-side /collect endpoint validates and normalizes events, then streams them into BigQuery. Cloud Run ready.
BigQuery Tables
Events land in BigQuery tables for fast querying, attribution, and unified marketing measurement.
Core Capabilities
First-party tracking that supports measurement, attribution, and activation.
First-Party by Design
Use your own domain for tracking so data stays first-party and reliable.
Server-Side Reliability
Bypass browser limitations with server-side ingestion and deduped events.
Framework Friendly
Works with JavaScript apps including React and Vue, plus any modern web framework.
Supported Frameworks
JavaScript SDK works with React, Vue, and any modern web framework.
