Web Tracking
First-Party Web Tracking
Built for Marketing Measurement
Open-source SDK plus server-side ingestion that streams events to BigQuery for reliable, first-party measurement and activation.
How It Works
A simple, reliable pipeline from browser events to BigQuery.
Client SDK
JavaScript SDK served from Vendo's CDN or your own domain. Initializes with a write key, batches events, and sends them to your endpoint.
Ingestion API
Server-side /collect endpoint validates, normalizes context, previews destinations, and streams events into BigQuery. Cloud Run ready.
BigQuery Tables
Events land in BigQuery tables for fast querying, attribution, and unified marketing measurement.
Core Capabilities
First-party tracking that supports measurement, attribution, and activation.
First-Party by Design
Use your own domain for tracking so data stays first-party and reliable.
Server-Side Reliability
Bypass browser limitations with server-side ingestion and deduped events.
Declarative + Imperative
Use data attributes for simple UI events and JavaScript calls for business events that depend on application state.
Supported Frameworks
JavaScript SDK works with React, Vue, and any modern web framework.
Request Access
Book a discovery call.
We work closely with teams using Vendo on real marketing workflows. Book a call to explore fit and get hands-on with the product.
