Bring every useful source together
Connect the advertising, commerce, CRM, analytics, payment, warehouse, and first-party data your team needs to see the whole business.
Foundry
Make your data ready to use.
Foundry brings your customer, campaign, product, and revenue data together. It applies the same rules everywhere and catches problems before they reach a report, Agent, or marketing tool.
The foundation
Unified Data Operations
Foundry handles the preparation and checks required before your team can trust a report, answer a question, or send data to another tool.
Store it where you choose
Start quickly with Vendo-managed storage or connect your own warehouse when your team needs direct ownership and access.
Model the business consistently
Turn different source formats into consistent customers, campaigns, products, orders, revenue, and events that every team can use.
Validate before anyone relies on it
Catch late, missing, changed, duplicated, or unexpected data before it reaches a report, Agent answer, or marketing platform.
Define every metric once
Agree how revenue, customers, channels, attribution, and customer groups are counted, then reuse the same meaning everywhere.
Inside the workspace
See where the data came from and what it means.
Connections and consistent customer, campaign, order, and revenue records stay visible together.
01 · Integrate
Bring the data you need into one place.
Use guided connectors for the tools you already run, collect first-party events, and keep a clear record of how data enters Foundry.
600+ listed sources
Connect advertising, analytics, commerce, CRM, payments, messaging, files, and databases.
Current data and available history
Keep data fresh on a schedule and backfill history when the source supports it.
First-party tracking
Collect browser and server events with campaign, click, session, and customer context.
Connection history and failures
See connection settings, past runs, failures, and the data each source contributes.
02 · Store
Keep the warehouse choice in your hands.
Start with Vendo-managed storage or connect your own BigQuery. Foundry keeps the preparation and business logic consistent across both approaches.
Vendo-managed
Get started without operating a warehouse. Vendo manages the storage and processing environment.
Fastest startYour warehouse
Connect your BigQuery project when infrastructure ownership and direct warehouse access matter.
Bring your own03 · Model
Model the business—not each source system.
Foundry turns different source formats into consistent customers, campaigns, orders, and revenue records. It then links customer identities and applies the rules your team uses to understand performance.
Customer identity
Link visits, signups, purchases, and CRM records that belong to the same customer, with the matching records visible.
Consistent business records
Standardize customers, events, campaigns, products, orders, and revenue across source systems.
Attribution and channel rules
Set channel groupings, attribution methods, and lookback windows once for every downstream use.
Metrics and customer groups you can reuse
Define CAC, ROAS, LTV, conversion metrics, and customer groups without rebuilding the logic.
Source schemas · Business model
Shopify order
Meta campaign
Stripe charge
Model
Customers
Campaigns
Orders
Revenue
04 · Validate
Know the data is healthy before you use it.
Foundry watches freshness, volume, structure, completeness, and business rules so broken inputs do not quietly become confident answers.
Recency and volume
Detect late data, missing periods, unexpected drops, and unusual spikes.
Schema and structure
Catch missing fields and structural changes before downstream models fail.
Validation rules
Apply built-in and custom expectations to the data your business relies on.
Visible issues
Review failures in Vendo and notify the right people when intervention is required.
Foundry health
Orders and revenue model
FreshnessCurrent01
Completeness99.8%02
SchemaValid03
Business rulesPassing04
05 · Define
Give every tool the same business meaning.
Agree how Vendo should count customers, channels, attribution, metrics, and customer groups. The same rules are then used in reports, Agent answers, and outgoing data.
One definition, every use
IdentityChannelsAttributionCACLTV
Foundry
semantics
semantics
InsightsSame meaning
AgentSame meaning
ActivationSame meaning
Operational control
See problems before they reach a report.
Foundry shows the rules behind your numbers, when sources last updated, customer matching issues, failed checks, run history, and whether data is ready to use.
Catalog and dictionary
Keep customers, campaigns, orders, fields, definitions, owners, and where the data is used easy to find.
Freshness and schema changes
Review when a source last updated and surface structural changes before they break downstream work.
Identity conflicts
Inspect the identifiers contributing to a customer and hold conflicting records for review instead of forcing a match.
Quality rules
Check uniqueness, required values, accepted categories, source separation, and reconciled counts.
Run history and ownership
See which job ran, what changed, whether it failed, and who owns the next step.
Delivery readiness
Review approved fields, mappings, exclusions, and staging results before prepared data is activated.
Built on Foundry
Trusted data becomes useful work.
Foundry is the shared foundation beneath the rest of Vendo—not a separate data project your team has to maintain.
FAQ
Frequently Asked Questions
Request Access
Check whether Vendo fits your current setup.
Bring the tools you use and one recurring data problem. We will explain what Vendo can handle, what setup is required, and any current limits.
