The messaging tool sees only part of the customer
Commerce, payment, product, CRM, and support records often use different identifiers or never reach the destination.
Lifecycle messaging data
Give every message a more complete view of the customer.
Bring customer records together, create groups that stay current, and send approved attributes and events to the messaging tools your team already uses. Those tools still control content, consent, timing, and delivery.
One customer viewGroups that stay currentClear record of what was sent
Customer groupsLive audience
High-intent repeat buyers
Recalculated from Foundry profiles
12,840
+6.4% this week
Group rules
Orders≥ 2
Last activity< 14 days
Predicted LTVTop 30%
ConsentMessaging allowed
Profile coverage
Identity matched98.2%
Purchase historyCurrent
Engagement dataCurrent
ExclusionsApplied
Synced to
Why messages miss the mark
Messaging tools only know the customer data they receive.
Personalization suffers when profiles are incomplete, lists are stale, customer records do not match, or calculated values have no clear meaning.
Manual lists become stale
A CSV is a snapshot that starts ageing immediately and hides the rules and source fields that produced it.
One person has several identifiers
Email, user, device, checkout, and platform IDs can represent the same customer without a clear matching rule.
Calculated attributes need validation
An LTV or churn score should not drive a campaign until its source data, quality, and intended use are understood.
A reliable customer-data process
From scattered records to a group that stays current.
Keep customer matching, group rules, consent, and the fields sent to each messaging tool clear and reviewable.
Connect customer data
Bring the commerce, engagement, payment, CRM, and support fields required for the workflow into Foundry.
Resolve identity
Use reliable identifiers and keep the records contributing to each customer profile visible.
Define the live group
Set inclusion, exclusion, consent, event, and calculated-value rules once for recurring use.
Map and sync
Preview sample profiles, confirm destination fields, and schedule supported delivery with visible run history.
How this looks in practice
Give each lifecycle program the customer context it actually needs.
The destination remains responsible for messaging. Vendo prepares the approved profile, group, and event data for the business model behind it.
Ecommerce
Keep product, order, fulfillment, refund, and value fields available for post-purchase, replenishment, VIP, and win-back journeys.
Fintech and subscriptions
Build consent-aware groups around onboarding, activation, plan, renewal, and risk milestones using approved customer and account fields.
B2B and sales-led growth
Sync lead, account, product-usage, and lifecycle-stage context so nurture programs reflect the state recorded across CRM and product systems.
Common starting points
Start with the customer list you rebuild most often.
Replace one recurring CSV or fragile list rule with a customer group that updates from current data.
Win-back groups
Combine inactivity, purchase history, and approved churn rules into a group your messaging tool can use.
VIP nurture
Define high-value customers using transparent LTV and purchase rules rather than a one-off spreadsheet.
Post-purchase lifecycle
Make supported order, product, fulfillment, and refund attributes available for existing journeys.
Intent-based messaging
Build a live group from recent product behavior, profile context, and messaging eligibility.
Works with your stack
Keep the messaging tools your team already knows.
Available fields, events, profile mappings, history, and delivery frequency vary by destination and account permissions.
Browse integrationsKlaviyo
Customer.ioOneSignal
Braze
HubSpot
IntercomBuilt for the people doing the work
For teams responsible for customer engagement.
Give campaign operators richer customer context while keeping data definitions and delivery health visible to operations and analytics teams.
Lifecycle and CRM teams
Give existing email, SMS, push, and in-app workflows richer customer context without rebuilding lists by hand.
Retention-focused growth teams
Use the same customer, revenue, and behavioral definitions across acquisition analysis and lifecycle messaging.
Agencies
Use a consistent approach to customer definitions, group rules, and the fields sent across client workspaces.
Example workflows
See the data contract in context.
Each workflow page explains the supported direction, mappings, identity requirements, and checks that should happen before production use.
