Every source answers a different question
Advertising, product analytics, CRM, commerce, and finance tools each see only their part of performance.
Cross-channel reporting
Put spend, customers, and revenue in one report people trust.
Build recurring marketing reports using the same customer, channel, revenue, and attribution rules. Show when each source last updated, then share the result as a live chart or presentation-ready review.
Numbers defined onceSee when data last updatedLive + presentation-ready reports
Weekly growth reviewDecision-ready report
Revenue
$412,680
+14.2%
New customers
3,842
+9.8%
Blended CAC
$38.60
−4.1%
Revenue trend
12 weeksSource freshness
Advertising8m ago
Commerce4m ago
CRM18m ago
Payments6m ago
Revenue, channel, and attribution definitions attachedReady to share
Why reports disagree
Every source sees a different part of the business.
A report is only useful when people agree what the numbers mean, compare the same dates, and can see when each source last updated.
Definitions drift between reports
Revenue, customers, conversions, and channels change meaning as logic is copied into spreadsheets and dashboards.
Freshness is hidden
A report can combine live events, daily advertising imports, and late CRM updates without showing the difference.
Calculated fields lose context
A churn score, LTV estimate, or attribution value is easy to misuse without its model and intended decision.
A repeatable reporting process
From scattered sources to a report people can explain.
Insights keeps the prepared data, calculation, chart, and written explanation connected.
Connect the required sources
Bring the advertising, analytics, CRM, commerce, payments, and warehouse data needed for the review into Foundry.
Define the business logic
Set identity, channel, revenue, attribution, currency, timezone, and reporting-period rules once.
Build the live report
Create saved calculations and charts that retain their sources, filters, last update time, and definitions.
Share the decision-ready output
Turn the finding into a live report or presentation-ready narrative without rebuilding the numbers.
How this looks in practice
Use the same reporting discipline across different business models.
The sources and metrics change, but the need stays the same: clearly defined numbers, visible update times, and evidence people can trace.
Ecommerce
Reconcile spend, orders, refunds, repeat purchases, and customer value so the weekly review explains both acquisition and downstream revenue.
Fintech and subscriptions
Track CAC, activation, payback, LTV, margin, and cohort retention under definitions that distinguish sign-ups from funded or paying customers.
B2B and sales-led growth
Connect campaigns and product engagement to qualified pipeline, stage velocity, closed-won revenue, and the longer sales cycle recorded in CRM.
Common starting points
Start with the report your team rebuilds every week.
Choose one recurring review, agree the definitions it needs, and replace the manual preparation with a report that stays current.
Weekly growth review
Bring acquisition, customer, and revenue performance into one recurring decision-ready report.
Revenue reconciliation
Compare commerce, payment, advertising, and analytics revenue using explicit transaction and attribution rules.
Attribution-aware funnels
Analyze funnel performance under the attribution source, method, and lookback window your team selected.
LTV cohort analysis
Compare engagement and acquisition performance across validated customer-value tiers.
Works with your stack
Work alongside your analytics and warehouse stack.
Insights can produce marketing-focused reports while existing BI tools read the same prepared data and definitions.
Browse integrations
Mixpanel
Amplitude
GA4
BigQuery
Snowflake
DatabricksBuilt for the people doing the work
For teams responsible for explaining performance.
Give report builders and decision makers the same calculation, last update time, and supporting evidence.
Marketing operations and analytics
Replace repeated spreadsheet joins and number checking with saved calculations, charts, and documented definitions.
Growth and revenue leaders
Review channel, customer, and revenue performance in the same report and see when each source last updated.
Agencies and consultants
Standardize recurring client reporting while preserving each workspace’s access, assumptions, and context.
Example workflows
See the data contract in context.
Each workflow page explains the supported direction, mappings, identity requirements, and checks that should happen before production use.
Comparing tools?
See how Vendo compares as a Supermetrics alternative →