Paid Marketing Optimization
Budget, bidding, creative, and targeting from modeled signals.
iOS privacy, ad blockers, and cookie deprecation are degrading your conversion data. Vendo recovers the signal, attributes accurately across channels, and sends budget, bidding, creative, and targeting signals back into your ad platforms.
The Problem
Your paid ads are optimizing on incomplete data.
Signal loss, fragmented attribution, and one-size-fits-all bidding are costing you budget every day.
Signal loss is getting worse
iOS privacy changes, ad blockers, and third-party cookie deprecation mean your pixel can miss important conversion events. Ad platforms optimize on incomplete data, and your reported ROAS becomes harder to trust.
Attribution is a black box
Each ad platform takes credit for the same conversion. You have no independent view of which channel actually drove the sale, so budget allocation is a guessing game.
Bidding is one-size-fits-all
Every conversion gets the same value. A first-time buyer and a high-LTV repeat customer are worth the same to your bid strategy, so you overpay for low-value users and underbid on your best ones.
Reporting takes days, decisions take weeks
By the time you stitch together reports from multiple platforms, the decision window has closed. Budget gets wasted on channels that stopped working days ago.
How Vendo Helps
From signal recovery to value-based bidding in four steps.
Recover signal
Server-side conversion sync helps recover signal that client-side pixels can miss. Your ad platforms get a more complete view of high-value conversion events.
Attribute accurately
Multi-touch attribution on first-party data shows which channels and campaigns actually drive revenue — not what each platform claims.
Bid by value
Prediction models score every user. Value-based bidding sends those scores to ad platforms as conversion values across every channel.
Optimize continuously
The Agent detects ROAS changes, Memory tracks every budget shift and campaign launch, and Vendo recommends where to move your next dollar.
Capabilities
Signal recovery, attribution, bidding, and recommendations.
Server-side conversion sync
Improve the conversion signal your ad platforms receive.
Send deduped, server-side conversions to Google, Meta, TikTok, and major ad platforms via CAPI. Reduce dependence on browser-only tracking so ad platforms receive cleaner conversion data.
Independent multi-touch attribution
See which channels actually drive revenue.
First click, last click, linear, and participation models built on first-party data you own — not platform-reported numbers. Configurable lookback windows, cross-device stitching, and deduplication across every channel.
Value-based bidding
Bid more for customers who are worth more.
Predictive ML scores every user for purchase propensity, churn risk, and LTV. Vendo maps these scores to monetary bid values and sends them to your ad platforms automatically. High-propensity users get higher bids — low-value users get less.
Insights and recommendations
Know what changed and what to do next.
The Agent surfaces ROAS shifts, spend anomalies, and signal quality changes before they hit a dashboard. Ask for budget reallocation recommendations grounded in your actual attribution and LTV data.
Ad Platforms
Works with every major ad platform.
One-click OAuth setup. Conversion sync, audience activation, and value-based bidding — all from the same marketing data plane.
Google Ads
Meta Ads
TikTok Ads
LinkedIn Ads
Microsoft Ads
Snap Ads
X Ads
Pinterest AdsPlus Apple Search Ads, Amazon Ads, Spotify Ads, and 56+ more integrations.
Cleaner
conversion signal quality
Server-side sync helps reduce reliance on browser-only tracking and improves the data sent to ad platforms.
56+
data connectors
One-click OAuth setup. Historical backfill. Scheduled syncs.
Prioritized
onboarding workflow
Design partner onboarding focuses on getting the highest-value connections and workflows live first.
Value-Based Bidding
Stop bidding the same for every conversion.
Vendo trains prediction models on your customer data — purchase propensity, churn risk, LTV — and maps the output to bid values that your ad platforms understand.
Models run in your warehouse
BQML predictions train on your BigQuery data. No data leaves your infrastructure.
Decile-ranked bid values
Users scored 1–10. Top deciles get higher conversion values. Bottom deciles get less. Your ad platforms bid accordingly.
Conversion values for major ad platforms
VBB values sync to Google, Meta, TikTok, and platforms that accept conversion values. No manual CSV uploads.
Who It's For
Built for teams responsible for paid growth.
Performance marketers
Get independent attribution, stronger signal recovery, and clearer budget decisions without relying on each platform to grade its own homework.
Improve ROAS analysis across channels
See signal quality issues before they affect spend
Feed value-based conversion signals back into ad platforms
Growth teams
Move from reactive reporting to a tighter optimization loop across acquisition, retention, and revenue.
Connect ad, analytics, and revenue data in one place
Reduce weekly reporting overhead
Review budget reallocation recommendations
Agencies managing paid media
Standardize how client performance data is collected, attributed, and operationalized without stitching together separate reporting and sync tools.
Create a stronger cross-channel reporting layer
Explain recommendations with inspectable data
Run a repeatable optimization workflow across accounts
Related Integrations
Ad platform integrations you can set up today.
Request Access
Book a discovery call.
We work closely with teams using Vendo on real marketing workflows. Book a call to explore fit and get hands-on with the product.
