Released

Customer 360 & Calculated Properties

Customer 360 is live under Data. Resolve customer identities across sources, configure trust rankings, and compute behavioral properties through Insights models.

Target window: Q2 2026

Release notes

Use case: Build unified customer profiles with identity resolution and computed behavioral features.

Unified customer profiles that merge identities across sources, resolve cross-device users, and compute 26+ behavioral features (purchases, engagement, lifecycle) on a configurable schedule. Includes identity rules, source trust ranking, and calculated properties with custom SQL-based definitions.