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Segments

Segments will combine rule-based and ML-powered audience building with activation-ready outputs — build a segment visually, preview its members, and sync it out. Today, audiences built from model outputs or warehouse tables already sync to ad platforms.

This is a preview of planned work, not a delivery commitment — scope, priority, and timing may change.

Proposed scope

Use case: Build high-intent audiences from behavior, lifecycle, and value signals.

A visual rule builder for reusable customer segments, alongside ML-powered auto-segmentation, so you can build an audience without writing SQL and activate it across your marketing tools. Will support rule-based filters (event, user property, model output, custom SQL, calculated properties), identity field mapping for PII hashing, and live member preview.