Released

Segments

Segments combines rule-based and ML-powered audience building with activation-ready outputs. Build segments visually, preview members, and sync to Google Ads, Meta, Klaviyo, OneSignal, and more.

Target window: Q2 2026

Release notes

Use case: Build high-intent audiences from behavior, lifecycle, and value signals.

Create reusable customer segments using a visual rule builder or ML-powered auto-segmentation, then activate them across your marketing stack. Supports rule-based filters (event, user property, model output, custom SQL, calculated properties), identity field mapping for PII hashing, live member preview, and one-click export to ad platforms and messaging tools.