Free Tool
Draft an analytics plan you can challenge.
Answer five questions about your business and get an AI-generated draft plan with tracking questions, attribution assumptions, KPI definitions, dependencies, and a phased implementation sequence. Review every generated recommendation against your systems and data.
How It Works
Five steps to a complete data strategy
Business Profile
Tell us about your business — industry, channels, tech stack, and marketing goals. The planner adapts to your context.
Goals & Objectives
Define the decision or workflow to improve, such as resolving attribution disagreements, reducing reporting time, or finding identity gaps.
Customer Journey
Map your customer journey stages and touchpoints. The planner identifies measurement gaps and suggests tracking improvements.
Resources & Constraints
Specify your team size, budget, and technical constraints so the plan is realistic and achievable.
Your Strategy
Generate a draft tracking plan, event taxonomy, KPI framework, and implementation sequence for your team to review.
What You Get
A strategy you can execute, not just read
Tracking Plan
A draft event taxonomy covering what to observe, which fields are required, where instrumentation belongs, and what still needs validation.
Attribution Framework
Recommended attribution models, lookback windows, and conversion definitions tailored to your funnel.
Customer group strategy
Draft group definitions, identity requirements, consent questions, and compatible delivery destinations.
KPI Framework
North star metrics, leading indicators, and dashboard structure aligned to your business goals.
Implementation Roadmap
Phased rollout plan with priorities, dependencies, and estimated timelines for your team.
Value-Based Bidding
A proposed prediction-to-value mapping, validation plan, and controlled test for a compatible ad destination.
Stop guessing. Start with a strategy.
The best marketing teams start with a data strategy. Build yours in minutes.