Blog
Checklists for defining data contracts, testing assumptions, finding reporting gaps, and validating destination workflows.
Why browser tracking lost signal, how conversion APIs work, and how to plan a server-side setup across Meta, Google, and the rest of your stack.
Vendo Team
Marketing data and reporting
What the Meta Conversions API does, how deduplication and match keys work, the setup options compared, and the mistakes that quietly break measurement.
Vendo Team
How enhanced conversions for web and for leads work, what consent mode changes, the setup options, and how to verify Google is receiving your data.
Vendo Team
A step-by-step playbook: quantify how many conversions platforms miss, fix identity capture, ship deduplicated server-side events, and prove the lift honestly.
Vendo Team
A practical checklist for deciding whether a customer data platform will fix your reporting, identity, and data-delivery problems.
Vendo Team
How to plan, deliver, and validate server-observed conversion events without overstating coverage or performance impact.
Vendo Team
A repeatable review of source freshness, identity, attribution, conversion definitions, reporting, and destination jobs.
Vendo Team
