Insights report examples

See examples of reports built with Vendo.

These examples show how metrics, evidence, freshness, and narrative can stay connected. They use illustrative data—not customer results or fixed templates.

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Weekly Growth Review

Sample data · definitions attached

Illustrative

Revenue

$284.9k

+18.4%

ROAS

4.72×

+0.38

CAC

$41.20

−6.1%

Period startCurrent

Sources, freshness, filters, and definitions remain attached

Example 01

Weekly Growth Review

A recurring executive view of acquisition, customer, and revenue performance across connected channels.

Questions it answers

Which channels produced efficient growth?

Where did spend and revenue move apart?

What should the team investigate next?

RevenueCACROASChannel grouping

Customer Value & Retention

Sample data · definitions attached

Illustrative

90-day LTV

$186

+12.6%

Repeat rate

31.4%

+4.2%

At-risk value

$42.8k

Review

Period startCurrent

Sources, freshness, filters, and definitions remain attached

Example 02

Customer Value & Retention

A cohort view that connects acquisition source, repeat behavior, predicted value, and churn risk.

Questions it answers

Which cohorts retain and purchase again?

How does acquisition source affect customer value?

Which approved customer group needs attention?

CustomerCohortLTVRetention

Paid Media Measurement

Sample data · definitions attached

Illustrative

Spend

$72.4k

+8.1%

Revenue

$318.2k

+14.7%

Delivery health

98.6%

Passing

Period startCurrent

Sources, freshness, filters, and definitions remain attached

Example 03

Paid Media Measurement

A first-party comparison of spend, attributed revenue, conversion coverage, and destination delivery health.

Questions it answers

How do channels compare under one attribution rule?

Are first-party conversion jobs delivering correctly?

Which budget discussion needs more evidence?

SpendRevenueAttributionSignal health

What makes the output useful

The number never travels alone.

Source and freshness

Metric definition

Filters and reporting period

Narrative, caveats, and next decision